My research interests are in the areas of Sharing Economy, Digital Platforms, and User-generated Content. My research has been published in premier journals such as Management Science, Information Systems Research, MIS Quarterly, Journal of Management Information Systems, Journal of the Association for Information Systems, and Journal of Consumer Psychology.
My work has been supported by multiple prestigious grants, from the NET Institute (2013, 2014, 2015, 2016, 2017, 2018), the Department of Education (2011, 2013, 2015), Robert Wood Johnson Foundation (2017-2019), the National Science Foundation (2018), as well as the National Science Foundation of China (2017). My research has been awarded the ACM SIGMIS Best Dissertation Award (2014) and runner-up INFORMS ISS Nunamaker-Chen Dissertation Award (2014). My research papers have received best paper awards at the International Conference on Information Systems (2012), Hawaii International Conference on System Sciences (2017), America’s Conference on Information Systems (2012), and the China Summer Workshop on Information Management (2018). And in 2017, I was awarded the W. P. Carey Faculty Research Award.
I am currently an Associate Editor at Information Systems Research. And I am on the editorial board of the Journal of the Association for Information Systems.
Yan Z, Kuang L, Huang N, Hong Y. 2018. Spillover Effects of Financial Incentives on User Engagement: Evidence From an Online Knowledge Exchange Platform, Journal of Management Information Systems.
Hong Y, Hu Y, Burtch G. 2018. Embeddedness, Pro-Sociality, and Social Influence: Evidence from Online Crowdfunding, MIS Quarterly.
Gong J, Hong Y, Zentner A. 2018. Role of Monetary Incentives in the Digital and Physical Inter-Border Labor Flows, Journal of Management Information Systems.
Kanat I, Hong Y, Raghu TS. 2018. Surviving in Global Online Labor Markets for IT Services: A Geo-economic Analysis, Information Systems Research.
Huang N, Burtch G, Gu B, Hong Y, Liang C, Wang K, Fu D, Yang B. 2018. Motivating User-Generated Content with Performance Feedback: Evidence from Randomized Field Experiments, Management Science.
Chen PY, Hong Y, Liu Y. 2018. Value of Multi-dimensional Rating Systems: Evidence from a Natural Experiment and Lab Experiments, Management Science.
Published Premier Journal Articles
Burtch G, Hong Y, Bapna R, Griskevicius V. 2018. Stimulating Online Reviews by Combining Financial Incentives and Social Norms, Management Science. 64(5):2065–2082
Burtch G, Hong Y, Liu D. 2018. The Role of Provision Points in Online Crowdfunding, Journal of Management Information Systems. 35(1):117–144
Huang N, Hong Y, Burtch G. 2017. Social Network Integration and User Content Generation: Evidence from Natural Experiments, MIS Quarterly. 41(4):1035–1058 (Lead Article)
Hong Y, Pavlou PA. 2017. On Buyer Selection of Service Providers in Online Outsourcing Platforms for IT Services, Information Systems Research. 28(3):547–562
Hong Y, Pavlou PA, Shi N, Wang K. 2016. On the Role of Fairness and Social Distance in Designing Effective Social Referral Systems, MIS Quarterly. 41(3):787–809
Hong, Huang N, Burtch G, Li C. 2016. Culture, Conformity and Emotional Suppression in Online Reviews, Journal of the Association for Information Systems. 17(11):308–329
Huang N, Burtch G, Hong Y, Polman E. 2016. Effects of Multiple Psychological Distances on Construal and Consumer Evaluation: A Field Study of Online Reviews, Journal of Consumer Psychology. 26(4):474–482
Hong Y, Wang CA, Pavlou PA. 2016. Comparing Open and Sealed Bid Auctions: Evidence from Online Labor Markets, Information Systems Research. 27(1):49–69
Hong Y, Pavlou PA. 2014. Product Fit Uncertainty in Online Markets: Nature, Effects, and Antecedents, Information Systems Research. 25(2):328–344
Dimoka A, Hong Y, Pavlou PA. 2012. On Product Uncertainty in Online Markets: Theory and Evidence, MIS Quarterly. 36(2):395–426