Research Areas

Design and Evaluation of IT-enabled Markets and Business Models

  • Digital Platforms
  • FinTech, Blockchain
  • Live Streaming
  • AI-based New Business Models

Societal Impact and Business Value of Information Technology

  • Future of Work
  • Sharing & Gig Economy
  • Monitoring Technologies
  • Business Value of Analytics

Human-AI Interaction and Business Analytics

  • Human-AI Collaboration
  • Bot Design, Management, & Regulation
  • Social Media Analytics
  • Recommender Systems

Preferred Methods

  • Econometrics, Experiments, Machine Learning, Deep Learning

Selected Journal Publications

  1. Chen PY, Hitt LM, Hong Y, Wu SY. 2021. Measuring Product Type and Purchase Uncertainty with Online Product Ratings: A Theoretical Model and Empirical Application, Information Systems Research, Forthcoming. Download

  2. Burtch G, He Q, Hong Y, Lee D. 2021. How Do Peer Awards Motivate Creative Content? Experimental Evidence from Reddit, Management Science, Forthcoming. Download

  3. Hu Y, Hong Y. 2021. SHEDR: An End-to-End Neural Event Detection and Recommendation Framework for Hyperlocal News Using Social Media, INFORMS Journal on Computing, Forthcoming.

  4. Li Z, Liang C, Hong Y, Zhang Z. 2021. How Do On-demand Ridesharing Services Affect Traffic Congestion? The Moderating Role of Urban Compactness, Production and Operations Management, Forthcoming. Download

  5. Hong Y, Peng J, Burtch G, Huang N. 2021. Just DM Me (Politely): Direct Messaging, Politeness, and Hiring Outcomes in Online Labor Markets, Information Systems Research, Forthcoming. Download

  6. Burtch G, Hong Y, Kumar S. 2021. When Does Dispute Resolution Substitute for a Reputation System? Empirical Evidence from a Service Procurement Platform, Production and Operations Management, Forthcoming. Download

  7. Zhao K, Hu Y, Hong Y, Westland C. 2021. Understanding Characteristics of Popular Streamers on Live Streaming Platforms: Evidence from, Journal of the Association for Information Systems, 22(4):1076-1098. Download

  8. Hong Y, Shao BBM. 2021. On Factors that Moderate the Effect of Buyer-Supplier Experience on E-Procurement Platforms, Production and Operations Management, 30(4):1034-1051. Download

  9. Li Z, Hong Y, Zhang Z. 2021. The Empowering and Competition Effects of the Platform-Based Sharing Economy on the Supply and Demand Sides of the Labor Market, Journal of Management Information Systems, 38(1):140-165. Download

  10. Huang N, Burtch G, Hong Y, Pavlou PA. 2020. Unemployment and Worker Participation in the Gig Economy: Evidence from An Online Labor Market, Information Systems Research, 31(2):431-448. Download

  11. Hu Y, Xu A, Hong Y, Gal D, Sinha V, Akkiraju R. 2019. Generating Business Intelligence Through Social Media Analytics: Measuring Brand Personality with Consumer-, Employee-, and Firm-Generated Content, Journal of Management Information Systems. 36(3):893-930. Download

  12. Huang N, Burtch G, Gu B, Hong Y, Liang C, Wang K, Fu D, Yang B. 2019. Motivating User-Generated Content with Performance Feedback: Evidence from Randomized Field Experiments, Management Science. 65(1):327-345. Download

  13. Kuang L, Huang N, Hong Y, Yan Z. 2019. Spillover Effects of Financial Incentives on Non-Incentivized User Engagement: Evidence from an Online Knowledge Exchange Platform, Journal of Management Information Systems. 36(1):289-320. Download

  14. Hong Y, Hu Y, Burtch G. 2018. Embeddedness, Pro-Sociality, and Social Influence: Evidence from Online Crowdfunding, MIS Quarterly. 42(4):1211-1224. Download

  15. Gong J, Hong Y, Zentner A. 2018. Role of Monetary Incentives in the Digital and Physical Inter-Border Labor Flows, Journal of Management Information Systems. 35(3):866-899. Download

  16. Kanat I, Hong Y, Raghu TS. 2018. Surviving in Global Online Labor Markets for IT Services: A Geo-economic Analysis, Information Systems Research. 29(4):893-909. Download

  17. Chen PY, Hong Y, Liu Y. 2018. Value of Multi-dimensional Rating Systems: Evidence from a Natural Experiment and Lab Experiments, Management Science. 64(10):4629-4647. Download

  18. Burtch G, Hong Y, Bapna R, Griskevicius V. 2018. Stimulating Online Reviews by Combining Financial Incentives and Social Norms, Management Science. 64(5):2065-2082.. Download

  19. Burtch G, Hong Y, Liu D. 2018. The Role of Provision Points in Online Crowdfunding, Journal of Management Information Systems. 35(1):117-144. Download

  20. Huang N, Hong Y, Burtch G. 2017. Social Network Integration and User Content Generation: Evidence from Natural Experiments, MIS Quarterly. 41(4):1035-1058 (Lead Article). Download

  21. Hong Y, Pavlou PA. 2017. On Buyer Selection of Service Providers in Online Outsourcing Platforms for IT Services, Information Systems Research. 28(3):547-562. Download

  22. Hong Y, Pavlou PA, Shi N, Wang K. 2017. On the Role of Fairness and Social Distance in Designing Effective Social Referral Systems, MIS Quarterly. 41(3):787-809. Download

  23. Hong, Huang N, Burtch G, Li C. 2016. Culture, Conformity and Emotional Suppression in Online Reviews, Journal of the Association for Information Systems. 17(11):308-329. Download

  24. Huang N, Burtch G, Hong Y, Polman E. 2016. Effects of Multiple Psychological Distances on Construal and Consumer Evaluation: A Field Study of Online Reviews, Journal of Consumer Psychology. 26(4):474-482. Download

  25. Hong Y, Wang CA, Pavlou PA. 2016. Comparing Open and Sealed Bid Auctions: Evidence from Online Labor Markets, Information Systems Research. 27(1):49-69. Download

  26. Hong Y, Pavlou PA. 2014. Product Fit Uncertainty in Online Markets: Nature, Effects, and Antecedents, Information Systems Research. 25(2):328-344. Download

  27. Dimoka A, Hong Y, Pavlou PA. 2012. On Product Uncertainty in Online Markets: Theory and Evidence, MIS Quarterly. 36(2):395-426. Download

Selected Working Papers

He Q, Hong Y, Raghu TS. 2021. The Effects of Machine-powered Platform Governance: An Empirical Study of Content Moderation

Huang N, Burtch G, Hong Y, He Y. 2021. Examining the Effects of Demand Information Disclosure on Congestion and Matching Efficiency in Online Dating

Liang C, Hong Y, Gu B. 2021. Can Monitoring Help Flatten the World? An Empirical Examination of Online Hiring

Liu Q, Du Q, Hong Y, Fan W. 2021. Idea Recommendation in Open Innovation Platforms: A Design Science Approach

Liang C, Hong Y, Gu B. 2021. Does Monitoring Lead to a ‘Warm’ Start in Online Platforms?

Hou J, Huang N, Burtch G, Hong Y, Chen P. 2021. Evaluating the Efficacy of Platform-Imposed Application Costs for Managing Congestion in Online Matching Markets

Wang X, Mousavi R, Hong Y, Ren Y. 2020. The Unintended Consequences of Stay-at-Home Policies on Work Outcomes: The Impacts of Lockdown Orders on Content Creation

He Y, Xu X, Huang N, Hong Y, Liu D. 2020. Preserving User Privacy Through Ephemeral Sharing Design: A Large-Scale Randomized Field Experiment in the Online Dating Context

Wang L, Huang N, Hong Y, Lin L, Guo X, Chen G. 2020. When the Clock Strikes: Exploring On-the-hour Effects in Gamified Online Learning Systems

Wang L, Huang N, Hong Y, Liu L, Guo X, Chen G. 2020. Voice-Based AI in Call Center Customer Service: Evidence from a Field Experiment

Zhao K, Lu Y, Hu Y, Hong Y. 2020. Direct and Indirect Spillovers from Content Providers’ Switching: Evidence from Online Live Streaming