Research
Selected Journal Publications
Burtch G, He Q, Hong Y, Lee D. 2022. How Do Peer Awards Motivate Creative Content? Experimental Evidence from Reddit, Management Science, Forthcoming.
Li Z, Liang C, Hong Y, Zhang Z. 2022. How Do On-demand Ridesharing Services Affect Traffic Congestion? The Moderating Role of Urban Compactness, Production and Operations Management, 31(1):239-258.
Hong Y, Peng J, Burtch G, Huang N. 2021. Just DM Me (Politely): Direct Messaging, Politeness, and Hiring Outcomes in Online Labor Markets, Information Systems Research, 32(3):786-800.
Hu Y, Hong Y. 2022. SHEDR: An End-to-End Neural Event Detection and Recommendation Framework for Hyperlocal News Using Social Media, INFORMS Journal on Computing, 34(2):790–806.
Burtch G, Hong Y, Kumar S. 2021. When Does Dispute Resolution Substitute for a Reputation System? Empirical Evidence from a Service Procurement Platform, Production and Operations Management, 30(6):1565-1582.
Chen PY, Hitt LM, Hong Y, Wu SY. 2021. Measuring Product Type and Purchase Uncertainty with Online Product Ratings: A Theoretical Model and Empirical Application, Information Systems Research, 32(4):1470–1489.
Hong Y, Shao BBM. 2021. On Factors that Moderate the Effect of Buyer-Supplier Experience on E-Procurement Platforms, Production and Operations Management, 30(4):1034-1051.
Huang N, Burtch G, Hong Y, Pavlou PA. 2020. Unemployment and Worker Participation in the Gig Economy: Evidence from An Online Labor Market, Information Systems Research, 31(2):431-448.
Huang N, Burtch G, Gu B, Hong Y, Liang C, Wang K, Fu D, Yang B. 2019. Motivating User-Generated Content with Performance Feedback: Evidence from Randomized Field Experiments, Management Science. 65(1):327-345.
Kanat I, Hong Y, Raghu TS. 2018. Surviving in Global Online Labor Markets for IT Services: A Geo-economic Analysis, Information Systems Research. 29(4):893-909.
Chen PY, Hong Y, Liu Y. 2018. Value of Multi-dimensional Rating Systems: Evidence from a Natural Experiment and Lab Experiments, Management Science. 64(10):4629-4647.
Hong Y, Hu Y, Burtch G. 2018. Embeddedness, Pro-Sociality, and Social Influence: Evidence from Online Crowdfunding, MIS Quarterly. 42(4):1211-1224.
Burtch G, Hong Y, Bapna R, Griskevicius V. 2018. Stimulating Online Reviews by Combining Financial Incentives and Social Norms, Management Science. 64(5):2065-2082..
Huang N, Hong Y, Burtch G. 2017. Social Network Integration and User Content Generation: Evidence from Natural Experiments, MIS Quarterly. 41(4):1035-1058 (Lead Article).
Hong Y, Pavlou PA. 2017. On Buyer Selection of Service Providers in Online Outsourcing Platforms for IT Services, Information Systems Research. 28(3):547-562.
Hong Y, Pavlou PA, Shi N, Wang K. 2017. On the Role of Fairness and Social Distance in Designing Effective Social Referral Systems, MIS Quarterly. 41(3):787-809.
Hong Y, Wang CA, Pavlou PA. 2016. Comparing Open and Sealed Bid Auctions: Evidence from Online Labor Markets, Information Systems Research. 27(1):49-69.
Hong Y, Pavlou PA. 2014. Product Fit Uncertainty in Online Markets: Nature, Effects, and Antecedents, Information Systems Research. 25(2):328-344.
Dimoka A, Hong Y, Pavlou PA. 2012. On Product Uncertainty in Online Markets: Theory and Evidence, MIS Quarterly. 36(2):395-426.
Selected Working Papers
He Q, Hong Y, Raghu TS. 2022. The Effects of Machine-powered Platform Governance: An Empirical Study of Content Moderation
Huang N, Burtch G, Hong Y, He Y. 2022. Examining the Effects of Demand Information Disclosure on Congestion and Matching Efficiency in Online Dating
Liang C, Hong Y, Gu B. 2022. Can Monitoring Help Flatten the World? An Empirical Examination of Online Hiring
Liu Q, Du Q, Hong Y, Fan W. 2022. Idea Recommendation in Open Innovation Platforms: A Design Science Approach
Liang C, Hong Y, Gu B. 2022. Does Monitoring Lead to a ‘Warm’ Start in Online Platforms?
Hou J, Huang N, Burtch G, Hong Y, Chen P. 2022. Evaluating the Efficacy of Platform-Imposed Application Costs for Managing Congestion in Online Matching Markets
Zhao K, Hong Y, Ma T, Lu Y, Hu Y. 2022. Group Size, Content Moderators, and User Engagement in Online Synchronous Content Platforms
Wang X, Mousavi R, Hong Y, Ren Y. 2020. The Unintended Consequences of Stay-at-Home Policies on Work Outcomes: The Impacts of Lockdown Orders on Content Creation
He Y, Xu X, Huang N, Hong Y, Liu D. 2020. Preserving User Privacy Through Ephemeral Sharing Design: A Large-Scale Randomized Field Experiment in the Online Dating Context
Wang L, Huang N, Hong Y, Lin L, Guo X, Chen G. 2020. When the Clock Strikes: Exploring On-the-hour Effects in Gamified Online Learning Systems
Wang L, Huang N, Hong Y, Liu L, Guo X, Chen G. 2020. Voice-Based AI in Call Center Customer Service: Evidence from a Field Experiment
Zhao K, Lu Y, Hu Y, Hong Y. 2020. Direct and Indirect Spillovers from Content Providers’ Switching: Evidence from Online Live Streaming